Why are you using social media? Is it because you think every other business out there is benefitting from something you’re not doing? Is it because you think your reputation is suffering? Or, do you even know?
Social media is a powerful tool if used properly. An opportunity, lead and money generator if you tie your business strategy into it. Most people miss this crucial step, I know because I work with many businesses to turn this around. A few months ago I wrote a blog post entitled ROI – A Social Media Recruitment How-To to show how recruitment businesses should measure ROI to ensure they are growing their business.
In that article I wrote about how critical it is for any user of social media to clearly articulate why they are on social media in the first place. Is it simply to become more popular and increase your reputation? Is it to increase your network and sales leads? Or is it to generate revenue for your business?
Social media can be a huge time suck, an opportunity for you to de-focus your efforts on your money-maker, your business. Ask yourself these questions to determine if your being productive on-line.
- Do you have a social media business strategy?
- Are you measuring your social media ROI?
- Are you making enough money online to justify your time on-line?
- Can you sustain or grow your business with your current strategy?