I have noticed an interesting phenomena these last 5 months as I embarked in social media. The Kings and Queens of social media rarely engage with the rest of us common folk. There are of course exceptions and some extremely popular individuals, are popular because they share so much great info and insight; (@fondalo comes to mind for me as one of these blessed souls). As some got bigger on Twitter, LinkedIn, Facebook or other mediums they stopped doing what made them great to connect with in the first place; engage with others. Of course, many never engaged in the first place, just flapped their gums or tweeted thinking we would follow and we did.
All this social debauchery reminds me of the quote attributed to Marie Antoinette, Queen of France during the french revolution who famously said “Let them eat cake” upon learning that peasants were dying of hunger as they had no bread. A few months later, those same peasants had the last laugh as they beheaded Marie Antoinette using the guillotine. Is this a hint of things to come in social media or are we poor followers due to continue to be enthralled by the famous amongst us, regardless of the quality of the content or of their social graces.
One valuable lesson I have tried to teach my children is that if you do not receive equal value from a relationship then you must end it. It’s no different in social media, if the company or individual you are following does not provide you with equal value then the relationship must end.
In my initial social media folly, I followed some of these golden boys and girls, re-tweeting and commenting on some of their great material, but I soon realized, I would never get a response, a thank you or a word of encouragement. Some dare not lower themselves to those with small followings, newbies, etc, what might others think, maybe their Klout scores will go down, oh no!!
Many of these kings and queens are oblivious to us little folk, the ones who endlessly re-tweet and comment on their blog posts, we are their peasants to their Marie Antoinette. Eat cake, eat cake we hear from afar.
So remember Kings and Queens what got you up to the top in the first place: engaging with your followers. So thank people who re-tweet your material or blog posts, who give you a +K on Klout or who ask you a question on Twitter, check out their blogs, possibly dare I say it re-tweet their material. Not doing so may lead to your social media demise as I highly recommend you guillotine any followers who have poor social graces. So my fellow peasants guillotine away, guillotine away!