Wow, it was so refreshing to see Twitter come out with a fun if dorky recruiting video. The people in recruiting and in that company get it. People want to work with a fun and successful company, not a bunch of suits with bunched up underwear or a bunch of robots in HR who wont say it like it is. Enough with the bull****, your company continues to lose ground to the companies that get it.
Twitter with this great no cost video captures the essence of the company and at the same time makes fun of all those uptight conservative companies who really don’t get what kind of company people want to work with. With already over 500,000 views since the weekend, their brand and recruitment efforts have gone viral and are with little competition.
So forget the big budget ad companies and get your video camera out and leverage the power of your own people to pull something together that will showcase what your companies about. If your employees wont or cant do it, you know exactly how succesful your recruiting campaign’s going to be and where your company is heading. What have you got to lose? Imagine what you can gain. Next week the talk might be about your company. Get busy.
The Turning Point 