Social media continues to explode and provide additional venues for recruiters and corporations to source, attract, engage and recruit talent. Even though pen and paper and a phone, still for the most part beat out technology, social media is transforming all other aspects of recruiting into the stratosphere. So where will it take us?
Where are today:
The kingpins of recruiting today are still LinkedIn, Facebook and Twitter. They are the darlings of recruiting social media due to their sheer memberships and their current and future ability to create accessible recruitment platforms. For the most part they have built communities that are relationship based, allowing us to connect with people thru other people we know although is also somewhat community based. So lets identify the various types of social platforms that have been built and are evolving:
- LinkedIn – Relationship based
- Etsy – Communities of interest
- Klout – Influence/Credibility
- Pinterest – Visual communities of interest
What tomorrow may bring:
In the near future I en-vision a recruiting or networking site that groups individuals and candidates into visual communities of interest (essentially talent pipelines) but then has the ability to also link them via relationships and communities of interest. Imagine as a recruiter that you have the ability to pin candidates visual profiles as you are inside an engineering talent pipeline community whose candidates have been vouched for by various members of that community, not just friends of those candidates. The site has also curated social media content on these individuals for your perusal. Candidates could also use the site to upload other professional documentation to add to their online profiles.
The possibilities are endless and there is no doubt that recruiting platforms will be evolving in that direction shortly. Let’s remember that as recruiters we are selfishly focused on recruiting but that our recruiting market has much more selfish needs, that of doing business, being seen as an authority, communicating with friends and many other reasons that go beyond a recruiting platform. No matter how social media platforms evolve, the really successful recruiters will still be experts of networking, via social media or via traditional means.